Soko Kijiji, the brainchild of Benson and his wife Christine, passionate young entrepreneurs, has revolutionized the grocery shopping experience for Mama Mbogas (traditional & informal vegetable vendors) in Nairobi’s City Park Market. This innovative digital platform has empowered “Mama Mbogas”, created employment opportunities, and delivered convenience to customers, making a significant impact in the community.
“Celebrating the journey of Soko Kijiji is like savoring a rich harvest. We began with a vision to empower “Mama Mbogas” and bridge the gap between tradition and technology. Today, our story is one of resilience, growth, and a thriving community. It’s not just about groceries; it’s about the transformation of lives and the promise of a brighter, digitally-enabled future.”
Benson Wando, Co-founder of Soko Kijiji
Empowering Mama Mbogas:
With the support of endPoverty, Soko Kijiji, through Kua Ventures, has digitized the operations of over 300 “Mama Mbogas” in Nairobi City Park Market, enabling them to adapt to changing market dynamics.
These “Mama Mbogas” now have access to a wider customer base beyond the physical market, competing on an equal footing with larger online grocery platforms.
“We support “Mama Mbogas” because they are the unsung heroes of our local communities. They bring life to our markets, flavor to our cuisine, and vitality to our neighborhoods. Soko Kijiji’s mission is to empower these hardworking women, not just with technology but with the recognition, respect, and opportunities they truly deserve.”
Benson added.
Soko Kijiji’s digital platform has resulted in increased sales and improved livelihoods for “Mama Mbogas”, ensuring their survival in the digital era.
Employment Opportunities and Economic Growth:
“Kua Ventures’ support has been the driving force behind our transformation. Their belief in our vision has allowed us to evolve from a simple idea into a thriving digital platform. Together, we’ve not only digitized our business but also the lives of hundreds of “Mama Mbogas”, creating a ripple effect of empowerment and progress in our community.”
Benson explained.
The financial support from Kua Ventures allowed Soko Kijiji to expand its team, creating over 15 employment opportunities in customer service, delivery, and IT. The business growth has stimulated the local economy and paved way for new talent to support Soko Kijiji. The employment opportunities generated by Soko Kijiji have contributed to the overall economic well-being of the community, providing income and stability for individuals and their families.
Enhanced Customer Convenience and Satisfaction:
Soko Kijiji offers customers a seamless and convenient shopping experience. With a wide selection of 462 farm-fresh products, customers can easily fulfill their grocery needs from the comfort of their homes. Collaborations with popular delivery apps like Glovo, Uber, and Bolt Food ensure efficient and reliable delivery, enhancing customer satisfaction and loyalty.
Bridging Tradition and Technology:
Through digital empowerment, “Mama Mbogas” have expanded their customer base, experienced increased sales, and secured their place in the digital era. The employment opportunities generated by Soko Kijiji have contributed to the local economy, while customers enjoy the convenience and quality provided by the platform.
Soko Kijiji’s success story stands as a testament to the power of entrepreneurship, collaboration, and technology in fostering inclusive growth and creating a positive impact in the community, with Kua Ventures playing a crucial role in supporting this transformative venture.
“Soko Kijiji’s success is not just our own; it’s the collective achievement of “Mama Mbogas” Kua Ventures, and our loyal customers.”
Benson added.
Reflecting on their journey, he concluded,
“Embracing the spirit of kindness, we find purpose in uplifting those often overlooked. Just as Christ taught us to care for one another, our mission at Soko Kijiji resonates with the grace of helping the “Mama Mbogas.” In supporting these unsung heroes, we see the reflection of goodness within our community.”